International Content Marketing Awards 2018

July 19th, 2018

  The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. We are excited to announce that there are 24 categories available to enter this year, … Continue reading “International Content Marketing Awards 2018”

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Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

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6 things we learned from October’s Digital Breakfast

October 17th, 2018

For October’s Digital Breakfast our panel of experts looked at the potential of content-driven commerce, presenting case studies featuring brands who are doing it effectively and marketing predictions as to how content and commerce might evolve in the future. The line-up included Nic McCarthy, Global Editorial Director, Wavemaker, Howard Wilmot, Content Strategist, Dialogue and Lisa … Continue reading “6 things we learned from October’s Digital Breakfast”

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Is influencer marketing a bubble that is going to burst?

October 17th, 2018

Influencer marketing is booming. Marketers are investing more and more in influencer marketing with a Linqia study showing that 39% of marketers plan to increase their influencer marketing budget in 2018. With the lack of trust that consumers now have for brands, influencers seem like a great way to increase revenue. A survey conducted by … Continue reading “Is influencer marketing a bubble that is going to burst?”

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Facebook creates ‘Beyond the Screen’ campaign to celebrate inspirational communities in a film series to be shown at cinemas across the UK

October 16th, 2018

Facebook is celebrating some of the most inspirational communities founded by young people in the UK in a series of short films set for national release in Everyman cinemas this October. The ‘Beyond the Screen’ series consists of six shorts which shine a light on the incredible individuals whose personal and powerful stories are the … Continue reading “Facebook creates ‘Beyond the Screen’ campaign to celebrate inspirational communities in a film series to be shown at cinemas across the UK”

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TCO LONDON TO LAUNCH INSIGHT DIVISION WITH HIRE OF HELEN JOB, EX-HEAD OF FUTURES AT FLAMINGO

October 16th, 2018

TCO, the media owner behind youth culture brand Huck and film and entertainment magazine Little White Lies, is launching an insights division drawing on their unique access to stories and talent across the cultural landscape. Helen joins TCO to be first Head of Insight in the company’s 13-year history. The move comes off the back … Continue reading “TCO LONDON TO LAUNCH INSIGHT DIVISION WITH HIRE OF HELEN JOB, EX-HEAD OF FUTURES AT FLAMINGO”

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How the CMA Awards night inspires agencies

October 15th, 2018

In case you missed our barrage of tweets and LinkedIn posts the nominations for the 2018 Content Marketing Awards are now live and you can see who is in contention for each category here. The CMA team is really excited about the awards night, which is held at the prestigious Camden Roundhouse on November 27th. … Continue reading “How the CMA Awards night inspires agencies”

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John Brown wins at the Eddie & Ozzie Awards

October 11th, 2018

John Brown is very proud to announce that Stockmann Magazine’s Spring issue won Best Cover Design at the prestigious Eddie & Ozzie Awards – one of the biggest, globally-recognised magazine media awards – which took place last night in New York City. The winning cover from Stockmann Magazine, shows legendary Finnish actor Seela Sella’s bold image, and was … Continue reading “John Brown wins at the Eddie & Ozzie Awards”

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Four Startups with impressive content marketing approaches

October 8th, 2018

One of the most important trends in recent years has been the way that startup companies have embraced content marketing. And not just in traditional ways of producing blog posts, starting Medium channels and posting explainer videos, some have taken more subtle approaches too. Take Airbnb a company that admittedly no one has called a … Continue reading “Four Startups with impressive content marketing approaches”

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CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

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Getting new miles out of old content

October 5th, 2018

Creating content takes time Some sites churn out blog posts every day, but this is often a bad strategy as you should be focusing on creating high-quality content. Creating high-quality content is no easy task though, it’s time-consuming, a challenge and idea generation can often leave you wanting to bang your head against a brick … Continue reading “Getting new miles out of old content”

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How brands should use video on social media

October 1st, 2018

There’s no one-size-fits-all approach when it comes to video. To be truly successful and maintain loyal relationships with consumers, brands need to think beyond just creating a great film. After all, the key to social video is understanding who exactly you want to reach, where it’s going to go and what assets will work best … Continue reading “How brands should use video on social media”

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